Traveling to Mexico? Brace yourself for a slight increase in expenses! As tourism continues to thrive in this vibrant country, particularly in its sunlit regions, visitors from Canada should be prepared for a minor hike in their travel costs due to a new tax.
In a move that may catch some tourists off-guard, Baja California Sur—one of Mexico's most cherished vacation spots—has instituted a small rise in its visitor tax. Starting in June 2025, the Embrace It Tax has been introduced, requiring all foreign travelers who wish to explore this beautiful northwestern area to pay a bit more during their stay.
According to reports from Mexico Business News, this initiative generated impressive revenues, totaling MX$256 million, which is equivalent to over C$20 million in 2025 alone. This substantial amount demonstrates the significant impact tourism has on the local economy.
So, how much more will you need to shell out?
When the Embrace It Tax first rolled out in 2025, the fee was set at MX$470, roughly translating to about C$37. However, as of January 1 this year, this charge has increased to MX$488, which is approximately C$38.50. This represents an additional expense of MX$18 per person, or around C$1.40—an adjustment that, while seemingly minor, can add up for families or larger groups.
What exactly is the Embrace It Tax?
For those aged 12 and older, the Embrace It Tax is a compulsory fee that applies to any international visitors entering Baja California Sur by air or land, provided they plan to stay for more than 24 hours. This fee encompasses popular destinations such as Los Cabos, Cabo San Lucas, La Paz, and Loreto.
The official Embrace It website outlines the purpose of this tax, stating that the collected funds are dedicated to enhancing security, improving infrastructure, and protecting the environment. The site emphasizes that "Your trip transforms. Your visit leaves a mark," indicating that paying the Embrace It fee contributes to a more sustainable and responsible future for Baja California Sur.
How can travelers settle this tax?
Fortunately, paying the Embrace It Tax is straightforward. Visitors can easily pay online for themselves and up to eight others via the Travelkore platform. The process involves entering personal information such as age, email address, phone number, and passport details, alongside your intended arrival and departure dates.
Payment can be made in various currencies, including USD, CAD, GBP, or EUR. After completing the payment, travelers receive a QR code via email, which must be presented at any entry point into the state, whether arriving by plane, cruise ship, or vehicle.
Hugo Chapoy Córdova, the revenue director at Tourist Tax México, expressed pride in the positive reception of the Embrace It initiative among international visitors. He noted that data indicates orderly behavior, with many travelers opting to pay in advance. Furthermore, it suggests increased activity during weekdays and identifiable travel patterns.
In 2025, there was even discussion among authorities regarding a proposal that could lead to a significant increase in entry fees at some of Mexico’s top tourist attractions.
What do you think about these new travel costs? Are they justifiable to support local conservation efforts, or do they pose an unfair burden on tourists? Join the conversation in the comments below!
